Case study
Webshop for Robaco
Belgian family business from Waregem in woodworking machinery and accessories.
Robaco is a Belgian family business from Waregem, specialised in woodworking machinery, tools and accessories. Their customers include joiners, interior builders, furniture makers and kitchen and bathroom manufacturers — in short, anyone working with wood and sheet material.
For Robaco we built a custom webshop that presents their extensive range clearly and professionally, tailored to a skilled B2B audience. Prices are hidden and only shown after login, so rates stay out of competitors’ hands.
Many products come in numerous variants. Using intuitive selection buttons, visitors build up their desired variant step by step and instantly see which combinations of characteristics are possible — no guesswork, no invalid choices. This way every customer quickly and confidently finds the right product.
What we built
A webshop that clearly opens up the broad range:
- Clear product catalogue
- Choose variants via selection buttons
- Instantly shows valid combinations
- Gated prices (visible after login)
- Powerful search & filters
- B2B-focused presentation
- Product and category management
- Payment methods (Bancontact, Mollie …)
- Mobile-optimised
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Tell us about your project.
We’ll think along with you and propose an approach — clear and with no obligations.